McCauley Communications Blog

Whatever it is, the way you tell your story can make all the difference.

Byron McCauley Byron McCauley

Sam Walton saw his employees as PR wins

One of the most important aspects of good public relations is communicating with employees. After all, they are the front-line champions of a leader’s vision. Without them, an organization cannot succeed.

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Byron McCauley Byron McCauley

Still learning useful lessons from Tylenol case three decades later

The Tylenol cyanide poisoning case in the early 1980s not only resulted in a terrific response to a crisis; it changed the way we view packaging safety in almost every industry.

In October of 1982, someone placed a deadly amount of cyanide into Tylenol capsules, resulting in the deaths of seven people. Johnson & Johnson, the parent company of the maker of Tylenol, ordered retailers to pull all the medicines off the shelves as soon as possible.

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