McCauley Communications Blog
Whatever it is, the way you tell your story can make all the difference.
Christmas Eve: The sled is packed and ready to go
Today, the elves loaded the sleigh with beautifully wrapped presents, making sure each one found its place. Rudolph and I inspected the sleigh one last time, ensuring it was ready for takeoff.
2 Days Until Christmas: 200 billion toys wrapped
Today, Santa’s Workshop has become a toy-wrapping wonderland.
3 Days Until Christmas: More cardio, says Rudolph
“Guys, we have more than a million miles to travel in 24 hours. Cardio has never been more important.” — Rudolph, on the need to to build stamina for the Christmas Eve deliveries.
4 Days until Christmas: ‘Rudolph, did you change the oil?’
Santa spent the day making sure his sled was ready to fly more than a million miles in a few days.
Sam Walton saw his employees as PR wins
One of the most important aspects of good public relations is communicating with employees. After all, they are the front-line champions of a leader’s vision. Without them, an organization cannot succeed.
Still learning useful lessons from Tylenol case three decades later
The Tylenol cyanide poisoning case in the early 1980s not only resulted in a terrific response to a crisis; it changed the way we view packaging safety in almost every industry.
In October of 1982, someone placed a deadly amount of cyanide into Tylenol capsules, resulting in the deaths of seven people. Johnson & Johnson, the parent company of the maker of Tylenol, ordered retailers to pull all the medicines off the shelves as soon as possible.